We were delighted when Natasha Phillips of “LA Home” interviewed our owner, Rumaldo Flores. “LA Home” is a show on Focus TV Network, America’s first streaming video talk show network, with studios in West Hollywood.
The 12-minute interview covered Rumaldo’s early start in landscaping as a Mexican immigrant working with his father. He knew then he wanted to create something bigger and serve his community.
In 2004 Rumaldo had acquired enough business knowledge to establish Flores Artscape. We now have over 35 employees, and so can serve an increasing number of customers.
When Natasha asked Rumaldo where his creative methods of landscaping came from he replied:
“I learned one thing as I went: that people have different ‘needs and wants’. Understanding that is very important for any business.
“When you are able to communicate well with people and find out exactly what they need and want, you design, organize and figure out how you’re going to deliver it to them.
“Sometimes they want something to be dog-friendly or kid-friendly, drought-tolerant—that’s how they want to use those spaces. So we organize and design from that viewpoint.”
Natasha asked how Rumaldo keeps his passion alive.
“When you’re doing what you like, and you see that you’re growing, that you’re making progress, that kind of drives you. Having a goal and being able to accomplish it propels you to continue. You get up in the morning and you’re excited because you’re making progress.”
Rumaldo added how this related to the way he runs his company:
“I like to organize and I like to train my personnel. I train my guys on communication and delivering quality products. For me it’s a challenge to sort out problems. It just drives you. We like challenges. It keeps me going and all my team.”
When asked about the most interesting project he’s worked on Rumaldo replied, “In the Hollywood Hills we had the challenge of doing these intricate stone walls. It was really hard, but we figured it out. We had to do it in a way where we were saving water while also putting in all these paths on the hillside; and everything had to be done per code. We pulled that off. It took us eight months, but at the end the customer was really happy and it was very aesthetically done.”
Natasha asked Rumaldo about tips he had for consumers.
“There’s a huge benefit to adding value to your house. Whatever you’re going to do you need to add value to your property in the long run if you’re going to sell it or just enjoy it.
“For example, these days most customers want to save water. You have to educate them that there are drip-irrigation systems or there are drought-tolerant plants you can use. And those save water and maintenance. Especially here in LA where we’re having difficulty getting water.
“And a lot of times there’s kids or a dog or cat and the customer’s concerned. So how do we make a space that works for them? We have to think with all this and design it in a way that’s going to be functional for the needs of the customer.”
When asked how people contact the company he mentioned the website. And that people can call or email.
He then went on to say, “Our communication goes fast. When someone calls or sends us an email we make a point to answer quickly. Time’s important and most people are busy. That’s one of the things that sets us apart.”
Finally Natasha asked what Rumaldo was most excited about in his work right now.
“I’m excited we’re able to provide a service to our community and transform their yard for them to enjoy. Our slogan is ‘we bring your landscape to life’. Because a lot of times people have a yard and they don’t even go out because it’s boring; or it’s not set up to go out and enjoy your coffee, your glass of wine. They don’t use it. So when we go in we think of those points. People enjoy it with their fire pit, their barbeque. It feels good when you offer a service that people can enjoy. We love to do that.
“So that’s why we get a lot of customers calling, because of our communication: we take the time to listen to what’s needed and wanted.”